Sheryl De Vore Resume

Sheryl De Vore
967 Braeburn Road, Mundelein, IL 60060
home: 847-566-4846
email: sheryl.devore@comcast.net

SUMMARY OF PROFESSIONAL QUALIFICATIONS

• Award-winning managing editor, reporter and author for websites, magazines, newspapers and books
• Public relations specialist for nonprofit organizations
• Website manager, producer, photographer and videographer
• Authority on education, social issues, health, arts, entertainment and environment
• Skilled page designer, well-versed in Adobe InDesign and Photoshop
• Social media expert, working with Facebook, Twitter, WordPress and Pinterest
• Journalism professor, intern coordinator and public speaker

KEY AFFILIATIONS

• National Audubon Society/Chicago Audubon Society
• Chicago Tribune
• Chicago Sun-Times Media
• Brushwood Center at Ryerson Woods
• Northwestern University
• Chicago Botanic Garden

 

PROFESSIONAL EXPERIENCE, ACHIEVEMENTS

COPY EDITOR
Gannett Healthcare
•  Copy edit health-related stories for print and online
• Write stories for print and online
• Rewrite press release for print and online
• Interview physicians and nurses for articles

 

PUBLIC RELATIONS AND MARKETING CONSULTANT
Brushwood Center at Ryerson Woods, Riverwoods, Illinois, Current
• Updating media list of more than 100 contacts, ensuring accurate email and website addresses
• Write press releases that are resulting in sold-out programs
• Work with media representatives to gain publicity for programs
• Interview nationally known authors and scientists for various publications

 

CHIEF EDITOR, Web and Print Publications
Illinois Ornithological Society, Chicago, Illinois, Current
• Digitizing 22 volumes of scientific publications for online website
• Work with associate and technical editors, photographers, designer, scientists and authors to produce quarterly publications serving both ornithologists and the general public
• Manage production of quarterly electronic newsletter for membership

MARKETING  WRITER, Web and Print Publications
Turf Care Enterprises, Barrington, Illinois, Current
• Write, edit and design email newsletters and print publications to market award-winning environmentally conscious lawn and tree-care company
• Research university papers and articles focusing on the science of lawn and tree care for use in publications
• Working to improve and update website

 MANAGING EDITOR, Web and Print Publications
Shaw Media, Crystal Lake, IL
• Launched new weekly publication, which generated $100,000 annually in advertising revenue
• Launched two new websites on news, arts, gardening, outdoors and entertainment, which increased online visitor counts by 50 percent
• Increased Facebook, Twitter and online website presence by 50 percent
• Managed reporters, photographers, columnists, interns and freelance writers; designed pages to produce award-winning weekly newspapers
• Led team to win highest number of first-place awards since publication’s inception
• Worked with proprietary content management system

COMMUNITY MANAGER/REPORTER, Web and Print Publications
Chicago Tribune, Chicago, IL
• Launched and managed five Chicago Tribune websites
• Helped increase online traffic to roughly 500,000 page views during expansion period from a few dozen to 99 suburban websites
• Edited and designed weekly TribLocal publications distributed to 500,000 readers
• Increased website community engagement to about 30,000 registered users; persuaded contributors to post stories and photos to websites
• Wrote front-page and inside news stories, took photographs for and produced videos for daily Chicago Tribune and weekly TribLocal
• Worked with proprietary content management system, analyzed Web traffic via Omniture

SENIOR WRITER
Chicago Botanic Garden, Glencoe, IL
• Wrote persuasive speeches and copy to promote a new $50-million science center
• Wrote online copy for website and print copy for quarterly magazine and site guide
• Increased student enrollment by 50 percent at Regenstein School through persuasive writing
• Wrote copy for brochures, donor books and other publicity pieces, earning Chicago Publicity Club Award
• Helped establish a new preserve on the property with donor funding

MANAGING EDITOR
Sun-Times News Group, Chicago, IL
• Oversaw award-winning feature section for 22 Chicago suburban newspapers
• Supervised the work of staff and freelance writers, interns, photographers and designers
• Launched new features section viewed by more than 400,000 readers

BOOKS AUTHORED
• Northern Flights: Mountain Press Publishing Co., awarded Choice Magazine’s best academic title
• Birds of Illinois: Lone Pine Publishing, went into second printing after six months
• Birding Illinois: Globe Pequot Press

BOOKS EDITED
• Sedge Identification Series: Curtis to the Third Publications
• Travel Essays: University of Texas Press
• Hiking and Biking Series:Roots and Wings Publications

AWARDS
• First-place for design, news feature and spot news stories, Illinois Press Association, 2013, Lake County Journal
• Trumpet Award for Best Promotional Marketing Book, 2011, Chicago Botanic Garden
• Suburban Journalist of the Year and Editor of Best Suburban Weekly Newspaper, Illinois Press Association, 2005 and 2006, Sun-Times News Group
• 50 additional first-place awards for news, business and feature stories
FREELANCE PUBLIC RELATIONS, WRITING, and EDITING POSITIONS
• Metropolitan Water and Reclamation District, Author, Publicity Book on Biological Survey
• Chicago Wilderness Magazine, Associate Editor and Writer
• Chicago Audubon Society, Public Relations Assistant and Writer
• Friends of Ryerson Woods, Designer/Editor, Quarterly Newsletter, Public Relations Assistant
• Liberty Prairie Conservancy, Designer/Editor, Quarterly Newsletter
• National Audubon Society, Writer
• Rodale Press, Writer, Magazine Articles and Book Chapters
• Ladybird Johnson Wildflower Center, Writer
• American Birding Association, Dimensions Editor

TEACHING AND PUBLIC SPEAKING
• Northwestern University, Journalism Lecturer, Promoted to Senior Lecturer
• Chicago Botanic Garden, Seminars and Classes
• The Field Museum, Teaching Seminars
• The Nature Conservancy, Chicago Audubon Society, and other Nonprofit Groups, Guest Speaker

EDUCATION
• Northwestern University – Writing Certificate, 4.0 average
• Northern Illinois University, Bachelor’s in Education, graduated Magna Cum Laude

Skill Set: Adobe Creative Suite 6, Microsoft Word,Outlook, Powerpoint
References: Kyle Leonard, Former Editor, Chicago Tribune; Alese Campbell, General Manager, Shaw Media; Richard Bartecki, Executive Vice President, IES Abroad

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s